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The blog for efficient event professionals.

The Essential Guide to Event Marketing Strategy in 2022

The events industry today, compared to just a few years ago, is nigh-on unrecognizable. The pandemic has led to rapid transformation powered by new trends, technologies, and forced adaptations. The events industry that is re-emerging is, in many…"

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  • 50 Event Planning Statistics for Your Marketing Strategy

    • Event Marketing

    50 essential event industry statistics. New insights into the event industry to perfect your event marketing. …

  • Event Data: The Golden Ticket for Marketing & Sales 

    • Event Strategy

    Events create plenty of data collection opportunities for your organization. However, you probably didn't know that this data can also be useful to your marketing and sales teams. Find out more. …

  • Event Insights

    • Sweap

    Sweap's new Insights feature: valuable event data to boost your event ROI. Find out now how you can use event data to improve your event success. …

  • How to Close the Event Value Gap

    • Sweap

    Understanding the value that you can offer your contacts between your events is crucial to leverage your event's full impact. Sophie Ahmed (Hubilo) and Florian Kühne (Sweap) explained how event profs …

  • 5 Strategies to Build a Functional Slack Community

    • Event Marketing

    Our current world is becoming increasingly online and digital. The same applies to our digital communities in events. Slack might be your solution. …

  • Web Builder

    • Sweap

    Simple-to-use yet flexible; purpose-driven yet dynamic – our new web builders are already making event professionals lives easier. Find out more about our newest feature. …

  • Event Creation Process

    • Sweap

    Creating your event in under 5 minutes? What sounds like a surreal idea to many event profs, is now reality: the Sweap Event Creation Feature is now released and ready to use. Find out more here. …

  • Post Event Engagement: How to Engage Your Audience After An Event

    • Event Strategy

    It takes a lot of effort and resources to host a successful event. You spend money on advertisements, venues, and content to attract the right audience. You've just spent hours preparing for the …

  • 10 Tools for More Engagement at Virtual Events

    • Event Marketing

    Many event organizers have switched to virtual event formats in recent months. The challenge: transforming the benefits of a physical event into a digital one without losing user experience or brand …

  • Social Media Marketing for Events

    • Event Strategy

    Event marketing requires effective communications for optimum impact. This can sometimes be difficult when you are just getting started. So how do you optimize the event attendee journey to maximize …

  • Best Tools for Virtual Events and Conferences 2022

    • Virtual Events

    We will support you and show you which video conferencing tools we have tested and which one best suits your requirements best. Read all from the most important information the essential steps to set …

  • The Event Attendee Journey

    • Event Planning

    Like the stoics of old, planning for the worst enables us to foresee weakness then adapt to perform at our best. This is the core purpose of the event attendee journey map. In this blog, we’ll explain …

  • Top 10 Event Planning Tools for Successful Events

    • Event Planning
    • Tech & Tools

    From goal setting, budgeting, coordination up until execution, lots of activities are involved in the run-up to an event. Unfortunately, these activities present challenges to event professionals …

  • Case Study: SNIPES & Space Jam

    • Sweap

    One of the biggest streetwear and shoes apparel SNIPES set up their exclusive event for the German launch of the new Space Jam movie entirely using the Sweap platform. …

  • Green Events - Sustainable Event Management

    • Event Planning

    Many companies are currently moving to more sustainability - step by step. With the digitalisation of invitation and participant management, you too can significantly reduce your CO2 emissions and …

  • Social Wall - Why You Need a Wall at Your Event.

    • Event Strategy

    Walls in general create boundaries - a Social Wall removes boundaries and becomes an extension of your event on all social media channels. An exciting way to interact with your guests and an option to …

  • Post-Event Follow-Up Emails: Effective Ways to Boost Audience Engagement

    • Event Strategy

    Follow-up emails are one of the most effective post-event communication strategies. Here is a brief guide to post-event follow-up emails. …

  • What's New(s) at Sweap - January-April

    • Tech & Tools

    In our January-April update, we show you some of the latest features and functions of Sweap. …

  • Lead Generation at Online Events - What About Data Protection?

    • Event Strategy

    In the B2B sector, lead generation is an important point that should not be neglected in any marketing concept. Events play an important role in this.  …

  • Event Marketing Challenges

    • Event Strategy

    Since the onset of Covid-19, there has been a dramatic turn of events due to realignments and uncertainties around the pandemic. And the most hit facet of event marketing during the pandemic was live …

  • Case Study: Rolls Royce Munich

    • Sweap

    Rolls-Royce Munich set up their whole event with the Sweap platform. Having a dedicated sign-up and RSVP landing page as well as automated communication, Sweap helped Royce-Royce Munich build an …

  • 5 Tips on Hosting a Virtual Event

    • Event Marketing

    On paper, organizing a virtual event doesn't sound like much of a challenge. What sounds simple in theory, looks different in practice. In this article, we want to share with you the lessons learned …

  • Successful Live Streaming of Events

    • Event Marketing
    • Tech & Tools

    Successful event live streaming still is a challenge for many event managers. We show you what's important, where common mistakes are made and how to plan successful live-streaming that excites …

  • Virtual Workshop: Ultimate Guide 2022

    • Event Strategy

    What if that much-needed workshop can only take place virtually? Don't lose your cool, we've researched and summarized the best 10 tips for planning, productive execution and happy participants. …

  • Are Events in the Metaverse the Gamechanger?

    • Virtual Events

    The hype surrounding the Metaverse cannot be overlooked. Big tech is expanding into the metaverse, committing millions of dollars worth of investment to be a part of what is geared up to be a trillion …

  • Event Marketing Guide

    • Event Planning

    Event marketing is a very special form of marketing, combined with an unforgettable experience for your visitors. But what exactly is event marketing and how can it be used successfully? Find out more …

  • Engagement at Virtual Events

    • Virtual Events

    ​For 52.3% of English-speaking respondents, engagement rate was the most valuable KPI. But beyond the event marketing buzzword of the decade, what does engagement really mean and how is it …

  • Community Marketing

    • Event Strategy

    2021 was another year in which we were all somewhat separated from our communities. Yet it was also a year in which community became more important than ever. Find out why you should build yours. …

  • We are Sweap!

    • Sweap

    Tight deadlines, repetitive tasks and sleepless nights in the run-up to an event - this is the reality of today's event managers. We know you're fed up! In 2022, a new era for event professionals …

  • Interview with Sweap CEO Florian Kühne

    • Sweap

    Meet Florian, CEO of Sweap, the first fully integrated Event Efficiency Platform. We talk about the shift in the industry, the challenges of hybrid and why events are the most important marketing …

  • Virtual Events: Ultimate Guide 2022

    • Virtual Events

    Without question, Corona has turned the events industry upside down. But this is no reason to put your head in the sand: Times like these are also the chance to open up new possibilities in event …

  • What's New(s) at Sweap - December

    • Tech & Tools

    In our December update, we show you some of the latest features and functions of Sweap. …

  • Event Budget: The Guide for Your 2022 Event Marketing Cost Planning

    • Event Strategy

    After setting your objectives and goals, establishing an event budget is an essential step in your planning process. Find out how to set your event budget in 2022! …

  • What's New(s) at Sweap - September & October

    • Tech & Tools

    In our September & October update, we show you some of the latest features and functions of Sweap. …

  • Event Management Software: Guide 2022

    • Event Planning
    • Tech & Tools

    Event management software that helps event organizers plan, execute, and evaluate their virtual or hybrid event is all the rage right now. Are you still unsure whether you need something like this or …

  • Virtual Trade Fairs: Ultimate Guide 2022

    • Event Strategy

    If the visitor can't go to the trade show, the trade fair has to go to the visitor. You can find out here how this works in detail, what virtual trade fairs look like, how they are organized and what …

  • SWOT Analysis for Events

    • Event Planning

    The SWOT analysis - dusty theory or a helpful tool for event management? We will explain how it works and how you can use the SWOT analysis to plan your event. …

  • Event Success

    • Event Strategy

    What makes an event a successful event? We explain what makes the difference - in all planning steps from organization to execution to follow-up. Join us for a look at success factors, helping …

  • Sponsorship for Your Event

    • Event Strategy

    Event Sponsorship: A very effective marketing tool to increase sales and external funding. Learn more about it here. …

  • What's New(s) at Sweap - July & August

    • Tech & Tools

    In our July & August update, we show you some of the latest features and functions of Sweap. …

  • Product Update: Sweap's Updated Email and Website Builder

    • Sweap

    We've released new feature updates of our Email and Website Builder …

  • What's New(s) at Sweap - May & June

    • Sweap

    In our May & June update we show you some of the latest functions and features of Sweap. …

  • 5 Things Event Attendees will Expect in the Future

    • Event Planning

    Hardly any industry has suffered as much from COVID as the event industry. One thing can be said for sure: It will never be the same again. Wondering what will be important when events are possible …

  • Measure Event Success through Event Data

    With virtual events, you have access to more data than ever before, from which you can draw valuable conclusions about your target group and their needs. Not sure where to start? We'll walk you …

  • The Top 5: Virtual Gift Ideas

    • Virtual Events

    Are you looking for inspiration for the perfect gift for your virtual event? Then you are in the right place! We have researched and listed our top 5 virtual give-aways for partners, sponsors or …

  • Hybrid Events: 2022 Guide

    • Event Strategy

    Challenging times have always brought innovative news. New event concepts such as hybrid events are currently on everyone's lips. We explain what this is all about. …

  • Data Protection: Regulations for Photos at Events

    • Event Marketing

    Nowadays, pictures are taken at almost all events. We explain what you need to bear in mind in order not to violate the GDPR or the KUG. …

  • Virtual Events - What to Consider According to the GDPR

    • Virtual Events

    A meeting with the stakeholders at 5 p.m. and an evening meeting with the team members who are scattered far and wide - before Corona, that would have been impossible to reconcile. Thanks to virtual …

  • Live Communication

    • Event Marketing

    Live communication is becoming increasingly important for creating intensive brand experiences. Here we reveal exactly what you need to pay attention to. …

  • Case Study: Streaming Premiere With Sweap

    • Tech & Tools

    Together with the communication agency monteundvogdt- Kommunikation aus Berlin GmbH we developed an innovative virtual solution for online film premieres. …

  • The 11 Most Important KPIs for Your Event

    • Event Strategy

    By evaluating your event KPIs, you make the success of your event measurable and can then take optimisation measures to meet the interests of your target group even better and therefore increase …

  • The Digital Sweap-Christmas Card

    • Guest Management
    • Tech & Tools

    In 2020 Christmas will be digital. With a virtual Christmas card from Sweap, you can bring joy to customers and event participants! …

  • Guest Registration - a Simple and Safe Explanation

    • Tech & Tools

    Guest registration sounds like just another duty for most restaurateurs, which nobody knows exactly how to assess. Nevertheless, it is necessary as protection against the Corona virus. We want to shed …

  • Attendance Lists in Times of Corona and Beyond

    • Guest Management

    For many organizers, restaurateurs and other businesses, attendance lists are primarily a further obligation that must be implemented in a legally compliant manner in addition to the other measures …

  • Case Study: Virtual Trade Fair With Sweap and Vystem

    • Event Marketing

    Corona forces event organisers to find creative solutions to carry out your events. Here you can find out how Sweap supported a trade and information fair in the education sector with a smart …

  • Despite Corona: How Christmas Markets Can Work

    • Guest Management
    • Event Marketing

    Christmas markets and the coronavirus do not go together. The flood of cancellations confirms this. Find out here how you as an organiser can still hold your market with Sweap guest registration. …

  • Guide to the Perfect Registration Form

    • Guest Management

    Registration forms are the easiest way for customers and companies to get in touch. How to perfect your forms and what you need to consider when creating them? Find out here! …

  • How to Organise a Festival

    • Event Planning

    Festivals are booming! Hardly any other area of the event industry has experienced such growth in recent years. Here you can find out how to organise your own festival and what you need to be …

  • Fire Protection at Events - How, What, Why?

    • Event Strategy

    If you want to organize an event, you have to have a few things in mind. One important point that should not be underestimated is fire protection. In this article, we explain what this involves, what …

  • 5 Problems With Event Guest List Management and How to Solve Them

    • Guest Management

    Guest list management is the key to a successful event. Knowing your visitors and their needs is crucial to create memorable experiences. Find out about the 5 most common problems and how to solve …

  • The Perfect Event Invitation: 2022 Guide

    • Event Planning

    A good invitation is the basis of a successfulevents. It invites, informs and, in the best case, makes people want the event so much that the recipient can't help but accept. …

  • More Power: Sweap Migrates to Vaadin 14

    • Sweap

    Case Study: Sweap migrates to Vaadin 14. The migration from Vaadin 8 to Vaadin 14 was completed in 5 months. Sweap is now ready to support even larger events in the coming years. …

  • Case Study: IHK's Guest Management With Sweap

    • Sweap

    Creative use of event software can be the key to successful guest and event management. Read this case study to find out how the Sweap guest registration feature helped the IHK with their regulatory …

  • Venue Scouting in Times of Crisis

    • Event Planning

    How do booking platforms for conference and event rooms react to the COVID-19 crisis? How can revenues continue to be generated despite the loss of the entire industry? An interview with our friends …

  • 2 Years GDPR - a Well-Intended Review

    • Tech & Tools

    Hardly any other EU regulation has affected German and European companies as profoundly as the GDPR. Whether a company or a start-up, organisations have been obliged to implement the rules for the …

  • 11 Tips to Make Your Virtual Event a Guaranteed Success

    • Virtual Events

    Virtual event: This does not have to be a boring webinar or a pixelated conference livestream. With a few good ideas and the right tools, it can become an event with real added value that will inspire …

  • Categories and Types of Virtual Events

    • Virtual Events

    The term "virtual event" can be divided into different types. It is used to describe events with an entire program or certain components designed and implemented virtually. To give you an overview, we …

  • These Events Will go Virtual in 2020

    • Virtual Events

    You have to cancel your event because of the current situation? You are not alone! From small to large, everyone is affected. …

  • Invitation: By Letter or by Mail?

    • Event Planning

    Part 2: A good invitation is the foundation for a successful event. It invites, informs and, in the best case, makes people want the event so much that the recipient can't help but accept. …

  • Life PR: Carsten Maschmeyer Invests in Sweap

    • Sweap

    Not only for our own events, but also as a service provider for our customers, we are always interested in innovations and tools that make organization more efficient. …

  • In Ceimzeit Test: Digital Guest Management with Sweap

    • Sweap

    Not only for our own events, but also as a service provider for our customers, we are always interested in innovations and tools that make organization more efficient. That's why we tested the guest …

  • The 11th BACB Business Award Goes to Sweap

    • Sweap

    IDuring the traditional annual meeting, the Business Angels Club Berlin-Brandenburg (BACB) will award the BACB Entrepreneur Prize on 23rd November. This year, the founders of Sweap Development GmbH, …