Focus on Event Sustainability: Hamburg Tourismus Relies on Sweap
Realization of more sustainable partner events through digital guest and invitation management by Sweap.
The Challenge
As part of its sustainability strategy, Hamburg Tourismus GmbH also wants to make events more sustainable. The challenge was to find a user-friendly and efficient solution for invitation management and guest management in order to reduce print products and digitalise event registrations and check-in.
The Solution
To solve these challenges, Hamburg Tourismus uses Sweap. The tool covers all guest and event management needs, making it an important part of more sustainable event planning. The use of the event management software leads to a significant reduction in paperwork, costs and the ecological footprint.
Sweap has thus officially become part of Hamburg Tourismus' 11-point plan for more sustainable partner events.
The Hamburg Tourismus GmbH is responsible for the promotion and development of tourism in Hamburg. The city is positioned as an attractive travel destination through various marketing measures and events. The organisation is increasingly focusing on sustainability and has integrated Sweap into its event planning to promote digital processes while reducing its ecological footprint.
The world in transition - sustainability and climate-friendly practices are more in focus than ever before. As a result, tourism organisations are also increasingly making use of the opportunity to organise more sustainable events. Old, non-sustainable processes need to be digitalised in order to reduce the ecological footprint and resource usage.
Event technology plays a crucial role in this process. It enables event planning and realisation to be more sustainable. Hamburg Tourismus is already setting standards in the area of partner events. The company is using Sweap to digitalise its invitation management and therefore take a significant step towards event sustainability.
Save resources through event management software
A key problem was the high consumption of resources during the organization and execution of the event. Sweap makes it possible to digitalize the entire process, from invitations to registration and event check-in. This drastically reduces the need for printed products and increases the efficiency of event planning. The ability to send personalized invitations and reminders digitally ensures improved communication with guests.
Digital invitation management saves valuable resources
On the day of the event, Sweap enables smooth check-in, which eliminates paper consumption. Hamburg Tourismus also uses Sweap to organize workshops and webinars as part of the #wirfuerdich Akademie, which enables them to offer tailor-made event experiences.
Sweap is not just a tool, but a partner in our more sustainable event organisation. The digital invitation management and event check-in have helped us to reduce paper consumption and minimise organisational effort at the same time. Sweap has thus directly supported our sustainability goals.
Hamburg Tourismus has made sustainability a priority in all departments in order to integrate resource-conserving practices in all areas of the organization.
A checklist for sustainable partner events has been created to involve Hamburg Tourismus' partners in sustainability efforts and to set a good example. A central component is also the education and training of partners and participants. For this purpose, within the framework of the #wirfuerdich Academy, exciting and inspiring sessions are regularly organized to impart knowledge within the Hamburg tourism family. The partner portal "Hansen" contains numerous informative articles that shed light on the topic of sustainability from various angles.
Sweap has helped us achieve our sustainability goals and has become an integral part of our event strategy. The software is very easy to understand and helps us to deliver customized event experiences while reducing our environmental footprint.
Michaela Flint Sustainability MICE, Hamburg Tourismus GmbH
Tobias Albert Partner Relations, Hamburg Tourismus GmbH