The FUNKE Mediengruppe Is Scaling: 200 Events, 6 Locations, 90 Users,One System
How the FUNKE Media Group uses innovative solutions in Sweap to standardise its event management processes, increase participant numbers and strengthen data protection.
The Challenge
The coordination and management of hundreds of events per year in various formats. Collaboration across 6 locations and 90 users, including the integration of external stakeholders. Controlled and restricted access to specific event data for certain roles, in strict compliance with data protection regulations.
The Solution
Thanks to Sweap's guest management, event registration and communication as well as customised visibility groups and rights management, a platform was created that guarantees data protection and enables coordination across locations. The integration of external stakeholders and the handling of data for various event formats were significantly simplified, which led to a noticeable improvement in the organisation and implementation of events. The FUNKE Media Group was able to significantly increase the number of guests by making targeted use of the data history in order to address guests more personally and effectively.
FUNKE Mediengruppe, a leading media and communications company, uses Sweap to overcome the challenges of decentralised event management. Events serve as a key marketing and communication channel for the company, which successfully organises a wide range of events - from workshops with 10 participants to large trade fairs with thousands of guests.
More efficiency in event management of the FUNKE Media Group
FUNKE Mediengruppe has successfully scaled its event programme by implementing Sweap, resulting in the successful organisation and execution of over 200 annual events. Sweap made it possible to centralise the event management processes while taking into account the individual requirements of the different locations and event formats. This scaling enabled a significant increase in efficiency in planning and execution, allowing resources to be better allocated and utilised. The result is a successful event programme that offers high-quality events and strengthens and highlights the FUNKE Mediengruppe brand in a competitive environment.
The FUNKE Media Group organises over 200 events per year with Sweap
Sweap as a bridge between locations and teams
Through the innovative use of visibility groups, Sweap offers FUNKE Mediengruppe a creative solution to effectively integrate 90 users in 6 locations and external stakeholders into their event management. This strategy allowed specific teams and external partners to be granted targeted access to relevant event data without compromising on data protection. This customised access control promoted improved collaboration by ensuring that all stakeholders received exactly the information they needed to successfully complete their tasks.
Visibility groups and rights management in Sweap
Technical realisation & Participant journey
Sweap is used by the FUNKE Media Group for a wide range of events, from major award ceremonies to internal employee events and public reading events. By using functions for guest management, die event registration und die event communication, FUNKE Mediengruppe was able to significantly increase the number of guests. Individual invitation emails, personalised registration pages and effective reminder campaigns ensured a high participation rate. On site, the Sweap app made it possible to accredit guests quickly and easily, using both QR codes and manual search functions. This not only improved the guest experience, but also provided valuable insights into real-time attendance data, which was used to flexibly customise the event schedule.
An example of a FUNKE event registration with Sweap
The ability to print name badges directly on site greatly simplifies event check-in and contributes to the professional appearance of events. This feature, combined with the mobile app for quick attendee accreditation, allows organisers to ensure a smooth process while collecting valuable data on guest attendance.
The precise tracking of guest history and targeted communication with participants create a high-quality database for future events. This data-driven approach leads to an optimisation of guest communication and an increase in the number of participants.
Premium onboarding and ongoing support
Sweap's onboarding process at FUNKE Mediengruppe was characterised by a particularly high standard. A small, specially trained group of no more than ten employees played a key role in the introduction of the system. These people received comprehensive training to effectively manage and customise Sweap's admin functions. This centralised support ensured uniform and efficient use of the platform.
The support and partnership with Sweap have played a significant role in our event success. The ability to make adjustments and integrate new functions has made Sweap a central component of our event strategy.
Laura BlankenburgTeam Lead Events & Marketing, FUNKE Mediengruppe
More commitment, fewer failures: FUNKE's success with Sweap
A significant result of the implementation of Sweap at FUNKE Mediengruppe is the increase in the number of participants and the simultaneous reduction in the no-show rate. This development is not only proof of Sweap's effectiveness as an event management solution, but also of FUNKE Mediengruppe's strategic expertise in the field of event marketing.
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By implementing Sweap, we have not only been able to standardise our event management processes across all locations, but we have also seen a significant increase in the number of attendees. Sweap has enabled us to plan and organise our events more efficiently, while ensuring data protection. In particular, the visibility groups and detailed rights management have opened up a new dimension in collaboration and data handling. Sweap has become an indispensable tool in our event strategy.
Laura BlankenburgTeam Lead Events & Marketing, FUNKE Mediengruppe
More efficient events with Sweap.
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Laura Blankenburg Team Lead Events & Marketing, FUNKE Mediengruppe
