ConCon Increases Ticket Sales & Inspires with Fast Check-In
How the Content Convention masters the challenges of ticketing and guest management and significantly speeds up the check-in process.
The Challenge
The Content Convention was faced with the challenge of optimizing its ticketing system in order to have more control over sales and invoicing. The ticketing system needed to reduce manual work and be integrated into an existing event management system. In addition, a potential simultaneous arrival of hundreds of guests at check-in had to be managed. Long queues and a manual, error-prone ticketing system led to dissatisfaction among attendees.
The Solution
With Sweap, the Content Convention found a reliable and efficient solution that enabled automated event ticketing. This enabled them to increase ticket sales and significantly speed up the check-in process, resulting in an improved attendee experience.
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The Content Convention, an event organized by Inventive Studios GmbH and the State Chancellery of Rhineland-Palatinate, is one of the largest content conferences in Germany, bringing together national and international experts from the media and technology industry
Thanks to Sweap, the Content Convention was able to optimize its event management processes, from guest communication to smooth check-in on the day of the event. The use of Sweap simplified the planning and implementation of the convention and increased ticket sales at the same time. The adaptability in the creation of ticket categories enabled a target group-specific approach and increased flexibility for participants.
Technical implementation & attendee journey
The Content Convention optimized the use of Sweap by adding the event ticketing function, which enabled a direct link between their own event website and ticket sales. This step offered attendees seamless event registration and direct integration into Sweap's guest management: a guest profile was automatically created with every ticket sold, making administration and communication much easier.
The Content Convention event website with the option to buy tickets
Three ticket categories were defined in advance - discounted, early bird and standard - which were configured via Sweap's user-friendly interface. This differentiation made it possible to address different target groups in a targeted manner.
The three ticket categories on the Sweap registration page
After purchasing, participants automatically received a confirmation email generated in Sweap, which contained a ticket with a QR code for quick check-in on the day of the event.
The three ticket categories in the Sweap Dashboard
The organizers used Sweap's event check-in app to scan QR codes and accredit guests efficiently. This resulted in a smooth process without long waiting times, even with the potential simultaneous arrival of hundreds of guests. The direct link between ticket purchasing and guest management also facilitated real-time monitoring of attendance figures.
Name badge printing via Sweap app
Sweap was therefore seamlessly integrated into the Content Convention's technical infrastructure to enable efficient event ticketing and guest management. Attendees benefited from a quick and easy check-in process thanks to automated ticket confirmations and QR codes.
Real-time data provide the overview
Sweap's precise guest management and real-time overview of ticket sales enabled efficient capacity management. This contributed to the smooth running of the convention and increased attendee satisfaction. The event ticketing widget provided a constantly updated overview of sales figures.
Everything always in view: The ConCon Sweap Dashboard
Innovative lead generation for exhibitors
Content Convention has partnered with Sweap to introduce an innovative approach to lead generation for its exhibitors that has revolutionized networking and lead exchange at the event. Through the beta version of a new feature, Sweap enabled exhibitors to capture leads directly onsite by scanning QR codes on attendees' name badges. These leads were automatically transferred to exhibitors' respective Sweap accounts, allowing for seamless and efficient follow-up and contact after the event.
The implementation of Sweap was a direct response to our challenges with waiting times and complex, manual ticketing. This solution has not only minimised support calls, but has also significantly increased guest satisfaction.
This new feature contributed significantly to achieving the exhibitors' main objectives of increasing their visibility, presenting new innovations and creating business relationships. Particularly noteworthy is the opportunity for exhibitors to target the collected leads after the event and thus build long-term business relationships.
Booked-out house through efficient event communication
With Sweap's help, we were able to easily overcome the challenges posed by the sharp increase in visitor numbers. Sweap's automated event communication pipeline enabled the event team to send targeted reminders and information, resulting in a minimal no-show rate. The automated reminders contributed to a high participation rate and low no-show rate.
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The Content Convention is a prime example of how using Sweap not only overcame operational challenges, but also improved the overall experience for everyone involved. The platform provided Larissa and the team with an effective solution that met the needs of the organizers both before, during and after the event.
Integrating Sweap into our event management processes has allowed us to spend more time planning the content of ConCon. The tool has freed us from the shackles of administration and allowed us to focus on what really matters: creating a unique event experience.
Larissa Rentel Project Management, Inventive Studios
