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Complete Strategy Guide

Ultimate Event Marketing Guide 2025

Event marketing strategies you can't miss in 2025 and beyond.

Part 1:

The Event Marketing Bible

The event marketing handbook from before the pandemic is no longer up to date. It urgently needs to be rewritten for the new world of events. Fortunately, that's exactly why we're here.

The following guide is divided into the three parts of event marketing:

  1. The basics of event marketing

  2. Why event marketing is a game changer

  3. The right event marketing

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  • What is event marketing?

  • The development of event marketing

  • The state of event marketing in 2025

  • The many forms of event marketing

  • Event (marketing) formats

  • How event marketing influences customer loyalty, product training and the industry

  • How event marketing builds relationships and networks

  • How event marketing generates leads, sales and brand awareness

  • The 5 phases of event marketing

  • Setting the right event marketing goals

  • Creating event marketing plans

  • Marketing strategies after the event

Who is this for?

  • Event Manager

  • Event Marketer

  • Content Marketer

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