Complete Strategy Guide

2023 Event Marketing Guide Part 1

Event marketing strategies you can't miss in 2023 and beyond.

1. 40 content-heavy pages for free.
2. Overview of the most important event marketing strategies.
3. How to get event marketing right

The Event Marketing Bible

Part 1: The Event Marketing Bible

The pre-pandemic events marketing playbook is no longer fit for purpose. It is in dire need of a rewrite for the new world of events. Fortunately, that’s exactly why we’re here.

The following guide is broken up into “The Basics of Event Marketing” (Part 1), “Why Event Marketing is a Gamechanger” (Part 2) and “Getting Event Marketing Right” (Part 3) of events marketing. It lays out everything an event marketer needs to capitalise on the new tools, technology, and techniques that can create unforgettable events tailored to bespoke marketing goals.

What Will You Find in Part 1?

What is event marketing?

The evolution of event marketing

The state of event marketing in 2023

The many forms of event marketing

Event (marketing) formats

Interested? Download Part 1 here

What Will You Find in Part 2?

How event marketing influences customer retention, product education & the industry

How event marketing builds relationships and networks

How event marketing generates leads, sales and brand awareness

Interested? Download Part 2 here

What Will You Find in Part 3?

The 5 stages of event marketing

Setting the right event marketing goals

Creating event marketing plans

Post-event marketing strategies

Interested? Download Part 3 here

You want to have the full Guide to Event Marketing?

To save your time, we have devided this ressource in 3 parts, so you can choose what is relevant for yo. You are now on the page for Part 1 - The Basics of Event Marketing. In order to proceed to Part 2 - Why Event Marketing is a Gamechanger click here: