Invite Your Guest!

What suits you and your event better? For example, if sustainability is one of your most important corporate values, you should obviously choose the paperless version. For an official reception, which should already give a high-quality impression in the invitation, a high-quality paper invitation is the best choice.

Do your guests feel safe in the digital world? Then send an e-mail, preferably with the option of adding the event directly to the Google or Outlook calendar. The advantage: the response rate is high and the deadline will not be forgotten. And shortly before the event, you can send a reminder without much effort.

Your target group lies beyond “generation Y” and is generally more analog? Then, despite the higher effort, a letter might be the way to go.

Sometimes the decision is also based on the contact information you have available: For an international congress it is much easier to get your hands on the e-mail addresses of your guests, but if you invite former employees to a company anniversary, there is often no way around a postal invitation.

Depending on how much time you have left until the event, the choice may be clear already. Creating and printing invitation cards and sending them by post can take a week or more. For short-term events, an invitation by e-mail is the logical choice.

The smaller the budget, the clearer the answer: The invitation needs to be by e-mail. Only in some cases it makes sense to invest more of your budget for printing invitation cards. In order to not miss out on the advantages of an invitation via mail, a combination of postal and digital invitation is possible. For example, save-the-date and reminder can be sent by e-mail, but the actual invitation can be sent by post, in order to combine the best of both worlds.