Free Event Resources

A selection of reports, eBooks and templates to help you get the most out of your events.

  • 2023 Ultimate Event Marketing Guide

    A True Event Marketing Bible

    The State of Event Management Report 2022 is based on over 500 responses from event pros. Find out what drives event managers and how they overcame challenges.

  • State of Event Management Report 2022

    A Comprehensive Industry Report

    The pre-pandemic events marketing playbook is no longer fit for purpose. It is in dire need of a rewrite for the new world of events. Fortunately, that’s exactly why we’re here.

  • eBook Event Marketing Strategy 2022

    10 Event Marketing Tips for 2022

    Event and Field Marketers will love these 15 pages full of strategies that you can use today for every event format.

  • Event SWOT-Analysis Template

    White Paper & Template

    The SWOT analysis for your event can be tedious, but with the right template you are well-equipped. Download your free template for your event SWOT analysis as a Google Spreadsheet.

  • Top 10 Event Planning Tools

    A cheat sheet for event profs

    These tools will help you organise your event from beginning to end. Create a frictionless attendee journey with the best event tech.

  • Attendee Journey eBook + Template

    eBook & Interactive Spreadsheet

    free Event Attendee Journey eBook & Google Spreadsheet to create and improve your own event attendee journey from beginning to end.

  • Virtual Event Engagement Technology

    Interactive Checklist

    We have collected the most important questions on engagement and technology for all your virtual and hybrid event formats. This list should help you to make sure you don't forget anything while planning your virtual event.

  • eBook Hybrid Events

    The Future of the Event Industry

    Hybrid events are currently developing into the event model of the future. The new reality has led to a real boom in virtual events. From meetings to conferences: everything now takes place online. But where do we go from here?

  • eBook Virtual Events

    The Event Format of the Future

    Our team has done a lot of research in the last few months and dealt with providers, trends and experts. The findings have now flowed into this eBook and should help you to increase the success of your virtual event.

  • Sweap Booklet

    Interactive booklet - Get to know Sweap and all its advantages personally.


The latest developments in the event industry!
We keep you up to date with the latest developments in digital and analogue event trends. Register now and receive the 2022 State of Event Management Report!