Free Event Resources

A True Event Marketing Bible

The State of Event Management Report 2022 is based on over 500 responses from event pros. Find out what drives event managers and how they overcame challenges.

A Comprehensive Industry Report

The pre-pandemic events marketing playbook is no longer fit for purpose. It is in dire need of a rewrite for the new world of events. Fortunately, that’s exactly why we’re here.

10 Event Marketing Tips for 2022

Event and Field Marketers will love these 15 pages full of strategies that you can use today for every event format.

White Paper & Template

The SWOT analysis for your event can be tedious, but with the right template you are well-equipped. Download your free template for your event SWOT analysis as a Google Spreadsheet.

A cheat sheet for event profs

These tools will help you organise your event from beginning to end. Create a frictionless attendee journey with the best event tech.

eBook & Interactive Spreadsheet

A free Event Attendee Journey eBook & Google Spreadsheet to create and improve your own event attendee journey from beginning to end.

Interactive Checklist

We have collected the most important questions on engagement and technology for all your virtual and hybrid event formats. This list should help you to make sure you don't forget anything while planning your virtual event.

The Future of the Event Industry

Hybrid events are currently developing into the event model of the future. The new reality has led to a real boom in virtual events. From meetings to conferences: everything now takes place online. But where do we go from here?

The Event Format of the Future

Our team has done a lot of research in the last few months and dealt with providers, trends and experts. The findings have now flowed into this eBook and should help you to increase the success of your virtual event.

Interactive booklet - Get to know Sweap and all its advantages personally.