The sky is the limit - and it is where it all began.
A planet gives people their only natural environment. It unites what belongs together and is the most constant geometric form of all.
We see the “S” logomark slightly from below. Ascending from a flat circle to a three-dimensional sphere, it unites gathered knowledge in itself and distributes it in all directions using genuine social connections. The perspective portraits the power of personal gathering, which always leaves a lasting impression - and learnings. Because the collective is smarter than any individual.
Let's get back down to earth: Sweap - that’s a unique name. Simplicity and efficiency are our core values. We empower marketing experts to organise perfect events at ease.
Because commitment is hard enough. We have the tool to bring people and their knowledge together!
„S“ Shape Characteristics
To achieve a perfect 1:1 shape, the signet was intentionally scaled out of a circle. Although this does not result in a mathematical circular shape for the "S", it does simplify design processes and implementations.
There are two logo layouts for different applications. Both variants consist of the Sweap Sphere - our signet - and the lettering. Please do not separate or adjust the proportions of these two elements.
1. Standard - preferred version Cross-format arrangement for as many applications as possible
2. Compact Portrait layout for applications where the standard logo cannot be used optimally e.g. square social media profile images.
Logo application on different backgrounds
onlight For use on light backgrounds
ondark For use on dark backgrounds
onblue = white For use on blue background
ongreen = white For use on green background
ongradient = white For use on the Sweap background gradient
The ZIP archive contains both the RGB and the CMYK colors, which are available in the file formats .ai and .ase.
If you want to use the Sweap colors in your files or pass them on to other designers, please use the Adobe Swatch Exchange file (.ase). You can import this file into Adobe InDesign as well as Illustrator and Adobe Photoshop.
Rubik is a sans serif typeface family designed by Philipp Hubert and Sebastian Fischer on behalf of Google for the Chrome Cube Lab. It features bold proportions with rounded corners and low stroke contrast. As part of the Google Fonts library, Rubik is freely available through an Open Font License.